Photo by: m sew

Kristine Sederholm

Conference booth

Conference booth

Colligo Networks Inc.

Error pages (web)

Error pages (web)

Transit campaign for Seniors

Transit campaign for Seniors

District of West Vancouver, BC

Ads

Ads

District of West Vancouver, BC

Festival promotional cards

Festival promotional cards

Harmony Arts Festival, District of West Vancouver, BC

Festival signage

Festival signage

Harmony Arts Festival, District of West Vancouver, BC

Outdoor advertisement

Outdoor advertisement

Harmony Arts Festival, District of West Vancouver, BC

Branding & website mockups

Branding & website mockups

Freelance for PixelArchitect.ca

Festival guide (yearly)

Festival guide (yearly)

Harmony Arts Festival, District of West Vancouver, BC

Corporate identity

Corporate identity

New Hippo Health, Vancouver, BC

Corporate team t-shirt

Corporate team t-shirt

Enel X, Boston, MA

Corporate identity

Corporate identity

DSS Valves, Niles, MI

Marketing brochures

Marketing brochures

DSS Valves, Niles, MI

WordPress website

WordPress website

DSS Valves, Niles, MI

Corporate style guide

Corporate style guide

EnerNOC, Boston, MA

eBook layout & design

eBook layout & design

EnerNOC, Boston, MA

Branding of corporate training portal

Branding of corporate training portal

EnerNOC, Boston, MA

Brand book layout

Brand book layout

EnerNOC, Boston, MA

Drupal website

Drupal website

EnerNOC, Boston, MA

WordPress blog & conference website

WordPress blog & conference website

EnerNOC, Boston, MA

Careers landing page

Careers landing page

EnerNOC, Boston, MA

Country-specific landing page

Country-specific landing page

EnerNOC, Boston, MA

Report content blocks

Report content blocks

Pulse Energy, Vancouver

UX mockups

UX mockups

Pulse Energy, Vancouver

Caffe Garibaldi

Caffe Garibaldi

Urban sketching on location

The Chieftain Pub street sign

The Chieftain Pub street sign

LED street sign

Lunch time

Lunch time

Sketch of food truck

JJ Bean on Lonsdale

JJ Bean on Lonsdale

Urban sketching on location

Carved mask

Carved mask

Inspired by travels in New Zealand

Hummingbird

Hummingbird

Inspired by Maori and First Nation carvers

Carved spoon

Carved spoon

In commemoration of a Camino de Santiago walk

Carved wooden box

Carved wooden box

Inspired by Haida First Nation art

I’m a visual designer with over 10 years’ experience in CMS content management (WordPress/Drupal), web design, UX, product design (SaaS), signage, layout, print production, and illustration. I enjoy the opportunity to tackle a wide variety of design tasks, from video editing to print design to light front end web development.

The process of researching an approach to new tasks or projects is one of my favourite stages within the design and development workflow. Being well informed at the beginning of a project truly aids in streamlining scope and expectations for everyone involved. I believe strongly in documenting everything I research and do, something I find very important for all teams, not just distributed ones.

Skills and strengths

Web design

Experience with hand coded HTML/CSS, CSS Preprocessors, Bootstrap, Foundation, WordPress (Multisite), Drupal, Acquia Lift, Unbounce landing pages, Git, optimizing HTML email templates, Litmus testing, wireframing and producing design mockups for developers. Management of WordPress back-end, plugin implementation, CMS/theme updates.

Print design

Thorough knowledge of typography and layout principles, using InDesign/InCopy, Illustrator, and Photoshop. Experience with a range of promotional materials, signage, and multi-page publications (collaborating with writers, editors, creative leads, and project managers), while also working with translators to create different language versions.

Marketing

Creation of creative briefs for new projects and campaigns, to define scope and take inventory of assets needed. Generation of email & newsletter templates  (Mailchimp, Eloqua, ClickDimensions), social media content, Unbounce landing pages for campaigns and A/B testing. Set up and use of Google analytics; website optimization (SEO) using SEMrush. Copy editing and brand standards management.

Project management

Well versed in the use of productivity tools such as Team Gantt, Asana, Basecamp, and GatherContent. Comfortable communicating and collaborating with a distributed team (Slack, Zoom, Webex, Google Hangouts, Skype, etc.).

Languages spoken: English, Swedish; passable French.

The Sea-to-Sky corridor

I live in Squamish, located an hour’s drive north of Vancouver, BC, Canada. The Sea-to-Sky highway connects Vancouver and Squamish by the sea, with the mountain towns of Whistler and Pemberton — the Sea-to-Sky corridor (“korridor” in Swedish).
Atwell peak, Mt. Garibaldi

Atwell peak, Mt. Garibaldi

Squamish estuary

Squamish estuary

Howe Sound and Stawamus Chief

Howe Sound and Stawamus Chief

Riding in the Squamish valley

Riding in the Squamish valley